The next thing to consider when marketing is your company sign. If you have a business, you should have a business sign. Even if you are working from your garage or a shop in the back yard, you should have a sign to show you are a business. The size of the sign is not near as important as how professional it looks. Again, this is one of the very first impressions someone will have of you and your business and as the old saying goes; "you never get a second chance for a first impression".
Another place that is very important to remember about your company sign is if you ever do a show/exhibit and have your work on display, in fact, any place you have your work on display should have some sort of professional company sign. For almost 20 years I would have a display at the Southern Ideal Home Shows in Raleigh, NC. They would have a 3 day show in the spring and another in the fall. With over 300 vendors displaying their goods and somewhere between 20,000 to 30,000 prospective customers coming through in 3 days, you better be able to stand out in the crowd and I found my company sign was a major part of my display. We will talk about doing shows and having an exhibit later in another segment.